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Modularity - the use of individually distinct functional units, as in assembling an electronic or mechanical system. Think of modular design as the LEGO that you played with when you were a kid.

When I was doing mobile development with Android, iOS seemed like the other side of the world, just as being a South Korean never imagining crossing the border to the

Personas are not real people, however, they are also not completely fictional characters. Whilst this may sound conflicting, personas are simply a model of the different types of user which may use your product, based firmly in real research. (UX Connections)

After reading “The Experience Makes the Product, Not the Features” written by Lee Dale in UX Magazine, I wanted to reexamine my startup team’s failure at building Yamm last year. I will address each point Lee Dale makes in the article and see how I failed at product managing in my startup.

Before anything, we — our product team — had to ask ourselves: “What is the core value that the product give to the users? How are we going to measure it in clear numbers?”